What does the term 'happy hour' refer to?

The term 'happy hour' commonly refers to a promotional period during which bars and restaurants offer alcoholic drinks at reduced prices. This marketing strategy is designed to attract customers during slower hours, encouraging them to enjoy drinks at a lower cost, which often leads to increased foot traffic and sales. The concept is appealing as it creates a social atmosphere where patrons can relax and enjoy discounted beverages, enhancing their overall dining or nightlife experience. The choice highlights an important aspect of the hospitality industry, where promotions play a crucial role in customer engagement and satisfaction.